Aug 02, 2022
In Welcome to the Arts Forum
That was very interesting to see in real-time, and see week-by-week how certain ones were going higher, certain ones were going lower, then we’d inject a few more, then we’d inject a few more… And it’s quite incredible that we got an improvement on something that has a very high bar. The engagement on these type of communications – we’re talking about open rates of 50, 60% already. And even on that, we were able to increase the engagement.” The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. A line graph showing the open rate of Currys abandoned basket emails by week. Just before week 20, the line starts to slant up dramatically, with a coloured section labelled with the Phrasee logo showing that the Phrasee X technology was introduced at week 20. A graph showing how quickly open rates began to climb once the Currys team implemented real-time subject line optimisation on their abandoned basket emails. (Image: Currys & Phrasee) A couple of months on from implementation, the team was seeing an overall increase in open rates of 57%, with double the amount of traffic coming to the Currys website, and a 9% improvement on conversion when compared with the human subject line. All of this led to an additional £2.5 million in yearly incremental online revenue for Currys.