Feb 01, 2022
In Welcome to the Arts Forum
Are you an online marketing geek ? Don't worry, you are not alone. If you are in a conservative business environment, you may sometimes not find much support among your co-workers or your boss when you talk about the possibilities of online marketing. convince your boss Fotolia photo rights To give your business a boost through digital marketing you have to be patient and find the right time to present your proposal. Contents [ hide ] 1 Talk about the disadvantages and be realistic 2 The power of storytelling to implant a message 3 Show real data to gain credibility 4 Recommended book on the art of convincing Talk about the downsides and be realistic The Internet does not perform miracles or provide short-term results. This is not the future but rather the present. It's happening. If your company is no longer part of the past and you know it. It is an art to convince third parties, especially when they are not too willing to listen to you at first. Do not only talk about all the advantages that an activity in the world of online marketing can bring you, but also talk about the disadvantages. Every coin has two sides and there is almost always a "dark" side. There is a danger of doing things wrong and damaging the image. Ignorance generates fear because no one wants to screw up and make a fool of themselves through a shameful internet presence. Showing the negative aspects of an issue gives more credibility to those that are positive. The power of storytelling to implant a message The best sales argument is to consumer email list show that there are other companies that, thanks to online marketing, have managed to increase their sales, improve their customer service, launch new products and services, etc. Success stories tell a story. Storytelling is not only a weapon to create a brand but also to convince. Stories that contain emotion go beyond our brains because they manage to touch our hearts. This is how we better remember the messages. If you manage to transmit through storytelling , you have the opportunity to plant the seed that means that you don't have to be the one to do all the walking, but rather your colleagues begin to convince each other. Show real data to gain credibility In your environment there are all kinds of people with different reasons and characters. There are individuals that you can convince through emotions because they dominate this part of their brain to make decisions. You have to attack others with data because it dominates the logical part. They are often people with a more technical profile. Data is a type of information that at first glance is accurate. Sometimes speaking of 69.45% instead of 70% unconsciously provides more credibility on the part of those who receive the message. It is not enough to present figures but it is also necessary to show the logical chain that has produced the data. Convincing is not the easiest task in the world. Without a doubt, the argument "because I like it" or "because it is like that" is not enough. You have to understand with what kind of arguments (emotional or rational) to convince your boss. It is not enough to put the most responsible in your pocket but also the people of the teams that will be affected by possible decisions.